Ecwid vs Wix (2022) – Which is best for Small Ecommerce Businesses?

If you are a small businesses currently using Wix for your website and want to start selling through your site, Ecwid or Wix could be a great option but which is the best to go for?

Well our full comparison looks at all of the major points of comparison to help you decide which is the best option for your business.

Ecwid vs Wix: What is the Difference?

Ecwid is a fully hosted ecommerce platform that integrates with other popular website builders such as WordPress and Wix but also allows you to add manage multiple sales channels such as Facebook, Instagram and Google Shopping from one place. Wix is a fully hosted website builder that allows users to add ecommerce to their stores by installing the Wix Stores app and upgrading to one of their Ecommerce plans.

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Ecwid Logo
  • Free Plan: Free
  • Venture Plan: $15/m
  • Business Plan: $35/m
  • Unlimited Plan: $99/m
Wix Logo
  • Basic Plan: $28/m
  • Unlimited Plan: $33/m
  • VIP Plan: $56/m
  • Enterprise: From $500/m

With all of the Ecwid plans, you do also get a discount if you purchase your plan annually and this discount is equivalent to two months free, which is quite a saving on the Business and Unlimited plans.

What separates the plans is the amount of products that you can list and also the number of features that you get access to (covered in the features section) and the number of products you can list are:

  • Free Plan: Up to 10 products
  • Venture Plan: Up to 100 products
  • Business Plan: Up to 2,500 products
  • Unlimited Plan: Unlimited products

If you are planning to use Ecwid with Wix you need to be aware that these subscriptions fees are charged on top of your Wix subscription, which you will need to have if you want to use your own domain name.

One thing you may notice with the Wix pricing, is that the prices above are different from those you see on the Wix website and the reason for this is that the prices above are if you pay MONTHLY and the prices that are quoted on the Wix site are if you pay ANNUALLY.

With that important distinction out of the way, the main difference between the Wix packages is the amount of storage you get for your site and are as follows:

  • Wix Basic: 20gb
  • Wix Unlimited: 35gb
  • Wix VIP: 50gb

You also get access to more features as you move on to the larger packages.

Free Trial

Ecwid doesn’t offer a free trial, instead they offer a free plan, that while limited in terms of features and number of products, does give you a good idea as to what the platform is like to use.

With Wix, you can install the Wix stores app on any plan but won’t be able to use all of the features and it won’t be live on the front end of your site. So to try all of the features, you will need to take out a 14 day free trial of one of their ecommerce plans.



As mentioned above, the amount of features that you get with Ecwid is dependent on the plan that you are on and to keep things simple for this comparison, all of the features below are available on the Ecwid Venture plan:

Ecommerce Tools

  • One Tap Checkout (with Apple Pay)
  • Schedule Order Pickup
  • Sell Digital Products
  • Discount Coupons
  • Gift Cards 
  • Secure Checkout

Marketing & SEO

  • Sell on Facebook
  • Sell on Instagram
  • Custom Meta Data
  • SEO Friendly URL’s


  • Number of Visitors
  • Revenue
  • Conversion Rate
  • Orders

Payment Gateways

  • PayPal
  • Stripe
  • Worldpay
  • Square
  • Apple Pay (via Stripe)
  • 2Checkout

If you want to see a more detailed breakdown of the features available on Ecwid, then check out our full Ecwid Review.

Ecwid App Market

While Ecwid does come with a good selection of features, there are still some gaps that need to be filled and that is where the App Market comes into play. All of the apps within the market are made by third-party developers, which means that many of them do require you to pay for them.

Ecwid App Market


Finding out the exact list of features you get with Wix stores is a bit of a challenge as many of the features advertised are general features of the Wix platform and not specific just to ecommerce. But I have done my best to list the features below:

Ecommerce Tools

  • Sell Physical & Digital Products
  • Discount Coupons
  • Create Promo Video

Marketing & SEO

  • SEO Friendly URL’s
  • Custom Meta Data
  • Send via Email Campaign
  • Share Product to Social Media
  • Sell via Facebook and Instagram


  • Orders
  • Conversion Rate
  • Revenue
  • Purchase Funnel
  • Top Email Campaign

Payment Gateways

  • PayPal
  • Wix Payments
  • Square
  • Stripe

With Wix, you go get a lot of really good features to help you build an ecommerce store but this is somewhat let down by the lack of payment gateways and onsite ecommerce tools.

Wix App Market

The core Wix platform comes with a lot of good features but you can add more by making use of the Wix App Market that contains over 300 apps, some of which are made in house by Wix and other by third-party developers.

They also cover a variety of categories including marketing, ecommerce features and detailed analytics. Unfortunately not all of these apps are free, some are tied to certain plans. Others offer free plans or trials but to get access to all the features that the apps offer, you will need to pay for them.


Running an ecommerce website can be challenging at times and you require some help, so what support do you get from these platforms?


The level of support you get does depend on the plan you are on as the Venture plan is limited to Email and Live Chat but users on the Business or Unlimited packages, do also get phone support but this is only available between 2pm and 10pm pacific time, which due to time differences makes this not great for users in other parts of the world. But it is still there if you need it.


Wix offers 24/7 support to all of their English speaking customers (times vary for other languages) and it is available via different mediums such as live chat, email and over the phone.

The problem with the Wix support is finding out how to contact them, as they don’t make it easy! It takes some digging through the help centre to find out how to do this and using the search features will just take you to articles within the help centre and can get a little frustrating.

Hosting & Performance

Both platforms take a very different approach when it comes to advertising how good their hosting is.

Ecwid are very upfront and it is very easy to find what their hosting set up is like and you get the following:

  • Hosted on Amazon Web Services
  • PCI Level 1 PCI DSS
  • Cloudfront CDN
  • Secure Checkout
  • Unlimited Bandwidth

Where as Wix on the other hand don’t give much information away and the most I could find was that they have 99.9% up time and include a free SSL certificate. As they are trying to get people to sell using their platform, some more detailed information on their hosting and security would be helpful.

This didn’t stop me from putting both to the test, so I took three live stores running the Ecwid app and three running the Wix Stores app and ran them through Pingdom’s Speed Test Tool (Washington D.C & San Francisco Servers) and Google’s Page Speed Insights to see how well they performed and you can see the results below:

Ecwid Logo
  • Pingdom (D.C): 1.08 Seconds
  • Pingdom (SF): 1.38 Seconds
  • Google Mobile: 18/100
  • Google Desktop: 35/100
Wix Logo
  • Pingdom (D.C): 3.87 Seconds
  • Pingdom (SF): 3.98 Seconds
  • Google Mobile: 10/100
  • Google Desktop: 28/100

It is a little surprising that a third-party app performs better than the one made by Wix themselves?

But as you can see from the results above, Ecwid definitely seems to perform better and not slow down the Wix platform as much as the Wix stores app. It even out performed them on the Google scores, even though none of these were impressive results.

Ease of Use

Facts and figures are one thing but what are these platforms like to use and how do they compare to each other? Well that is what I am going to be looking at in this section.

Getting Started


Getting started with Ecwid is very easy but to get it working with Wix, it is a two stage process. Firstly, you need to go to the Ecwid website and sign up to the platform, which is easy as you only need your name, email address and create a password.

Once you have signed up to Ecwid, on your first login, you will be taken to your dashboard and will be greeted by a set up guide that covers everything that you need to do in order to start taking orders with Ecwid.

If you are going to be using a paid package, then you will need to upgrade from the free one as well. Once you have signed up to Ecwid, you then need to set up the integration with Wix and this is a little bit tricky but that is down to Wix rather than Ecwid. The easiest way to do it is to go to the original Wix editor, not the new ADI.

Ecwid App Install Wix

Click on the Add Apps icon, then search for Ecwid and you should see exactly what is in the image above. Click add to site and a pop up will appear asking you to confirm the install, once you agree to this, the Ecwid app will then install on your site and you should see all the products and info from your Ecwid site appear.

In the Wix dashboard, if you go to Apps, there will be a quick link appear for online store and by clicking on this you will see the Ecwid dashboard within your Wix dashboard. This means that you can manage everything from Wix, no need to log into Ecwid to manage your products or orders.

Ecwid Dashboard Wix

Wix Stores

Installing Wix Stores App follows the exact same process as I described with Ecwid App above. This makes it very simple to get started with Wix Stores and once you have installed the app, you can then set it up in your dashboard.

Wix Set up Dashboard

As with Ecwid, there is a very good set up guide that takes you through all the steps you need to do in order to get your site ready to start taking orders.

As this app is built by Wix, there is more integration with the Wix dashboard than you get with Ecwid. This is because you can access all the parts of the app including orders and products from the main Wix menu, not having to go into the app like you do with Ecwid.

Customising the Design


Ecwid gives a lot of different design options to customise the layout of your store within the Wix system and it is very simple to make these changes. Within the Wix editor, click on the section of the site and a floating menu will appear and by clicking on settings, it will show you everything you can do to change the design.

Ecwid Design Wix

On the surface, it doesn’t look like there is that much you can do as there is only 5 sections but there are many different option within these sections.

One of the really good things is that you can easily change the layout of your product pages from these settings, this is only a small thing but it does make customising the look of your site much easier and time efficient.

Wix Stores

Customising the look of the Wix stores app follows the same process as Ecwid and it is all done using the Wix editor.

The main difference between the two is that with Wix, you edit the category and product pages separately. This does mean that there are more customisation options with Wix stores but it does take longer to get it all set up as you have do the category and then go into the products and do any customisation’s you want.

Adding and Managing Stock

Being able to manage your stock efficiently and effectively is a hugely important part of running an online store and for me there are three main areas to this and they are:

  • Adding products
  • Organising your Products
  • Managing your inventory


The add new product section on Ecwid is very nicely laid out and easy to use. They have gone for a tabbed layout and it gives you lots of options when it comes to adding a new product. The layout has a really good work flow and the clear display means that you are less likely to miss adding important information to your product listing.

The only thing I don’t like about the create a new product in Ecwid is that you cannot edit the URL and while the auto generated URL’s a pretty good, for all the products, they do include a random number sequence at the end. My personal preference would be to remove these to make the URL’s look as good as possible.

Ecwid Add New Product

To help you organise your products, Ecwid have gone for the tried and tested category model, which allows you to create both parent and sub-categories.

A relatively recent addition to Ecwid is a bulk product editor, that has made managing your inventory considerably easier as you can easily edit:

  • Product Title
  • SKU Code
  • Availability
  • Price
  • Stock

You can also filter out the things that you want to edit, so if you just wanted it for price, then you can set it up for this. This gives it a lot of flexibility and makes Ecwid much easier to use.

Wix Stores

Adding a new product to Wix is very simple, just go to the product overview page and click the + New Product button. You will then be asked if it is a Digital or Physical product and the layouts between the two pages are slightly different.

For both types of products, Wix have gone for a single page layout and it is well laid out and simple to use. There is one options that Wix stores have that Ecwid doesn’t and that is that you can add a section for customers to personalise their products with their own text.

Wix Add New Product

Organising your products with Wix Stores is a bit limiting. They call their categories, collections but they work in pretty much the same way. The downside is that you can only create parent collections, this means that it is not possible to create a category hierarchy within Wix.

For some businesses, this may not be an issue but if you have a large inventory that needs to be effectively organised, then you will struggle to do this with Wix stores.

Wix is much more limited when it comes to inventory management as you can only update your inventory quantity in bulk, if you want to edit any other aspects of your product listing, then you are going to have to go in and edit the product individually.

Managing Orders

Ecwid – The order management system on Ecwid is one of the best ones I have used as it allows you to do pretty much everything directly from the order overview page. You can update order statuses, print invoices, update payment status and export your order via CSV or to a Google Sheet. This makes the complete process of managing your order very easy and efficient to do.

Wix – Unfortunately, I cannot say how good or bad the Wix order management is as they only let you try this out on the paid plans, which I do not have.


Ecwid Summary

Hosting & Performance
Ease of Use

Ecwid Pros

• Good Support
• Easy to use
• Good integration
• Order Management
• Good Performance w/Wix

Ecwid Cons

• Limited features on entry packages
• Need to go into app to manage your Store


Wix Summary

Hosting & Performance
Ease of Use

Wix Pros

• Integrates into Wix dashboard
• Easy to navigate
• Decent selection of features

Wix Cons

• Poor Performance
• No sub-collections



On paper, both of the Ecommerce Apps for Wix look pretty similar but when it comes to down to actually using them in practice, Ecwid feels like a more complete package and in my opinion is the easier of the two to use.

The Wix Stores app will definitely get the job done and Wix are constantly working to improve on it but there are still some issues that make it feel somewhat limited and the performance is also a concern.

So that is my conclusion of these two ecommerce apps. If you want to try one or both of these out for yourself, then you can by clicking on the buttons below.

Try Ecwid for Free!

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Try Wix Stores for Yourself!

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Hi, I'm Paul, the Owner and Founder of EcommerceGold.
I ran my own Ecommerce Business for over 7 years and now help others start their own online retail empires!

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