Bigcommerce Review (2022) – The Best Shopify Alternative?

Bigcommerce Review

Bigcommerce are without doubt one of the biggest (no pun intended!) names in the hosted ecommerce market and for many years were going head to head with Shopify but how good is the platform now?

Back in 2014, when I built my first website I opted for Bigcommerce as I preferred it to the other platforms that I tried and it will be interesting to take a look at the platform now that I know far more than I did back then!

bigcommerce logo

Theme Selection & Customisation
Hosting & Performance
Ease of Use

Total out of 5


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Bigcommerce Pricing

When it comes to pricing, there are pretty much no difference between Bigcommerce and Shopify! They offer three main packages along with their enterprise package which is custom built to your businesses specific needs.

bigcommerce logo



Unlimited Products
Unlimited Bandwidth
Up to $50k Annual Sales
Free SSL Certificate
Unlimited Staff Accounts
Ebay & Amazon Integration

bigcommerce logo



Unlimited Products
Unlimited Bandwidth
Up to $180k Annual Sales
Free SSL Certificate
Unlimited Staff Accounts
Ebay & Amazon Integration
Abandoned Cart Saver

bigcommerce logo



Unlimited Products
Unlimited Bandwidth
Up to $400k Annual Sales
Free SSL Certificate
Unlimited Staff Accounts
Ebay & Amazon Integration
Abandoned Cart Saver
Google Customer Reviews

Bigcommerce offer a lot with all of their packages, including unlimited products and bandwidth but they do operate on a tiered pricing structure, which means that when you hit certain sales limits, you are automatically moved on to the next package.

Moving up does give users access to more features on the platform but the limits are lower than some of the competition.

If you are interested in seeing how the Bigcommerce pricing compares to other ecommerce platforms, then check out my How Much Does an Ecommerce Website Cost post.

Free Trial

The team at Bigcommerce are more than happy to let you try the platform out before you commit to any of their paid plans and offer a 15 day free trial.

Customer Reviews

Before I get full on into my review, I thought I would take a look at what some of their existing customers thought of the platform. For this I look on Trustpilot, Facebook and Google.

Trustpilot Logo

2.7 out of 5

FaceBook Logo

No Reviews

Google Logo

No Reviews

Bigcommerce Features

As one of the leading names when it comes to hosted ecommerce websites, Bigcommerce need to offer a really good selection of features and I have to say that they do not disappoint. Even the standard plan comes with some really good features.

Conversion Tools

  • Single Page Checkout – reduce the need for unnecessary distractions during your checkout process by having a single page checkout
  • Product Ratings and Reviews – enable previous customers to leave product reviews and ratings for your products, also benefits your SEO
  • Side by Side Product Comparisons – allows your visitors to compare products to see which ones is the best option for them
  • Promotions and Special Offers – encourage your visitors to buy by offering promotions and special offers such as buy on get one free or combined shipping
  • Discount Codes and Coupons – offer discounts to customers either by percentage offers or fixed amounts
  • Google Trusted Stores – increase customer trust by becoming a google trusted store

Marketing and SEO

Bigcommerce give their users a range of features that allow you to effectively market your store and increase the chances of generating organic traffic from search engines such as Google and Bing.


  • Social Selling – sell via social media platforms including Facebook, Instagram and Pinterest
  • Email Marketing – capture email address with newsletter subscriptions. Integration with MailChimp, Infusionsoft and Hubspot
  • Price comparison site integration – increase sales by listing your products on price comparison sites such as Pricegrabber and
  • Loyalty Program – increase the number of return visitors by letting them earn reward points with purchases
  • Google Shopping – automatically add products to Google shopping
  • Social Sharing – let your visitors share your products to their social media pages


  • Custom Meta Data – set custom meta information such as product title, meta description and keywords
  • SEO Friendly URLs – bigcommerce automatically generates SEO friendly URLs but you can also set them yourself
  • Blog – create good quality content using the in-built blog system and get more visitors to your site

Reporting and Analytics

Bigcommerce offer a range of in-depth reporting and analytics features that allow you to monitor your website performance and this information also allows you to effectively plan how you are going to grow and expand your business. Within the Analytics section of the Bigcommerce dashboard you get:

  • Number of Orders
  • Total Revenue
  • Number of Visitors
  • Conversion Rate
  • Average Order Value

To be able to analyse this information effectively, you can have your data displayed by Day, Week, Month or Year and you can compare it to previous time periods.

Bigcommerce Payment Gateways

You definitely won’t get caught short when it comes to the amount of payment gateways that are available on the Bigcommerce platform. In total there are over 65 pre installed gateways to choose from, including:

  • PayPal
  • Stripe
  • Worldpay
  • Sagepay
  • Klarna
  • Amazon Pay
  • Nochex
  • Apple Pay
  • Square
  • Adyen

Do Bigcommerce charge transaction fees?

No, none of the Bigcommerce plans include any additional transaction fees.

Bigcommerce App Store

Outside of the core features listed above, Bigcommerce also have their own app store which is full of some really useful apps to add functionality to your ecommerce store. At 749 apps to choose from, you certainly are not limited by choice.

Bigcommerce App Store

Many of the apps are free but some do come with pricing plans as they are ran by third party developers. With pretty much all of the paid apps, you do get a free trial so that you can see if they will work for your business before having to pay for them.

Bigcommerce Theme Selection & Customisation

Bigcommerce has one of the largest on site theme selections of all of the ecommerce platforms that I have tested. They have an offering of 151 mobile responsive themes to choose from and they all have multiple layout options, so the choice really is impressive.

Unfortunately they are not all free! But you do get a nice choice of 12 free themes and the remaining 139 range from $150 – $300.

Bigcommerce Theme Selection

I was expecting a lot when it come to customising my Bigcommerce theme as their website states “The best ecommerce web design platform” and that is a pretty bold statement, especially as being able to make a theme fit your brand is hugely important when it comes to building an online store.

Bigcommerce Theme Customizer

In 2020, Bigcommerce seriously upped their game when it came to theme customisation as they introduced a new widget based system and it is a huge improvement over the old one!

This is because the new system gives users much more control over the look of their site as you can add widgets to your themes homepage and also use these widgets to build custom pages such as about me.

But, you still don’t get complete control over your site as any sections that are set by your chosen theme, can’t be removed, relocated or edited, which is frustrating as you may not want those sections on your homepage.

Other parts of the customizer are pretty easy to use but there are quite a few options that you can edit and tweak, which may seem daunting to someone completely new to web design.

The new system is definitely and improvement but could still be better in my opinion.

Bigcommerce Support

One of the things that Bigcommerce actively promotes is the quality and access of their support and it is easier to contact them that some of their competition, this is because the live chat and contact phone numbers can be accessed directly from the admin dashboard. There is also email support but this requires logging into the help centre before you can access it.

All of their support channels, including phone, live chat and email support are 24/7. This is really good, especially as they are a global company and many of their customers are working in different time zones.

Outside of contacting the main support teams, they also offer a host of resources to help you out. Their knowledgebase is filled with helpful articles and they have also done a video series, which answers many of the commonly asked questions.

You can also interact with other members of the Bigcommerce community by using their support forum. I am a fan of support forums as you get input, not only from members of the platform team but also other users, who may have a different or possibly better way of doing things.

Bigcommerce Web Hosting and Performance

As one of the biggest names in the world of ecommerce, you expect Bigcommerce to offer top quality hosting and from the information on their website, it looks impressive. Hosted on the Google Cloud Platform meaning you get reliable hosting and also:

  • PCI Compliant Hosting
  • 99.99% Uptime
  • Content Delivery Network
  • Free SSL Certificate
  • Unlimited Disk Space

While this all looks great on paper, I like to put ecommerce platforms to the test. To do this, I take three of their customer example sites and run them through Pingdom’s Speed Tool and Google’s Page Speed Insights, once a day for three days to get a good idea of how they perform.

Washington D.C: 2.84 Seconds
San Francisco: 3.43 Seconds

Google Logo

Mobile: 12/100
Desktop: 48/100

I was quite disappointed by the performance of the Bigcommerce, especially as they are hosted on the Google Cloud Platform and they have a CDN. I was expecting around a mid 1-2 second average like the majority of the major ecommerce packages achieve but Bigcommerce were consitently over the 2 second mark and the Google scores are not great.

To see how Bigcommerce performed against it’s rivals in terms of speed and performance, check out my Fastest Ecommerce Platforms post.

Bigcommerce Review Video

How Easy is Bigcommerce to Use?

Offering an great selection of features will only get you so far with me as it means nothing if the platform isn’t easy to use. That is why, when I test a platform, I also see how easy it is to use and I look at 4 main areas:

  1. Getting Started
  2. Navigating the Dashboard
  3. Adding and Managing Products
  4. Managing Orders

Getting Started

Getting started with Bigcommerce is really quite easy, once you have signed up to the platform (for the free trail, you only need to an email address and to create a password), you will go straight into the main admin dashboard.

Bigcommerce Set up Dashboard

The set up guide takes you through all of the important stuff such as customising your theme, adding new products, setting up your payment gateway and delivery methods. It is not the best set up guide that I have come across but there is enough information there to get you working on the right track.

Navigating the Dashboard

Navigating your way around the Bigcommerce dashboard is really easy to do. They have opted for a sidebar for their main navigation and every section that you need is clearly labelled. Within all of the main sections are list of sub-sections that once again are clearly labelled.

Whether you are new to building a website or are looking to move to a new platform, it won’t take you long to get used to finding your way around the dashboard.

Adding and Managing Products

I have to say that the add new product page on Bigcommerce is one of the most comprehensive I have come across! Everything you need to do, whether it is add description, set prices, add variations, gift wrapping and SEO options are all available on a single page but you can quickly navigate to any section you want, by using the second side bar that appears on the add new product page.

Bigcommerce Add New Product

As you can image, with all of these options, the add product page is pretty long but you can easily navigate to specific sections of the page using the navigation sidebar. When you first add a product, the amount of options available to you might seem daunting but once you get used to it, you will appreciate how well it has been designed.

Organising your inventory is also easy to do as Bigcommerce has opted for the tried and tested category method. Adding and editing your categories is really easy and as with the products, it is all done on a single page with just the right amount of options.

If you sell branded products, you can also create brands so that your customers can also search by brand as well as categories. Having multiple options like this is really good as it offers your customers more flexible search options.

Managing your inventory is done a little differently on the Bigcommerce platform but it still works really well. You can edit quantity and price on an individual product basis or if you want to edit multiple products at once, you can use the bulk edit feature.

This feature allows you edit the product title, brand, category, price and inventory amongst other things all in one place. A really handy tool to have, especially if you have a very large inventory that you need to keep constantly updated.

Managing Orders

The Bigcommerce order management system is really good, not only does it offer all the features that you need but it is also easy to use.

One of the things I do really like is that there is a drop down summary in the main order management page, having quick access to the important order information can be a real time saver, rather than having to go through orders individually to find the information that you need.

You can also manage your orders individually or in bulk, directly from the main order page and it allows you to print off invoices and packing slips, resend invoices for offline payments, update order statuses and export or archive orders.

Whether you only have a small number of orders or get hundreds every day, the Bigcommerce system will work for your business. There is also a quick navigation bar where you can see the orders that are at different statuses such as awaiting payment, awaiting shipment, high risk and refunded to name a few.



Paul @ EcommerceGold

bigcommerce logo
Theme Selection & Customisation
Hosting & Performance
Ease of Use

Is Bigcommerce Any Good?

Yes, Bigcommerce is one of the best ecommerce platforms on the market and a great alternative to Shopify.

The platform is a very easy to use, from getting started to adding and managing your products to processing your orders. It is evident that a lot of time and effort have been put in to making the platform as easy and also efficient to use as possible.

It is definitely worth considering as platform to build an ecommerce store on and it is definitely worth taking out a free trial to see if it can work for you and your business.

Bigcommerce Pros:

  • Easy to navigate dashboard
  • 24/7 support
  • Ability to sell on social media
  • Bulk product editor
  • Order management system is very good
  • App store

Bigcommerce Cons:

  • Below Average Performance
  • Small annual turnover limits

Bigcommerce Alternatives

Hi, I'm Paul, the Owner and Founder of EcommerceGold.
I ran my own Ecommerce Business for over 7 years and now help others start their own online retail empires!

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